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Marketing Consultancy Services
From marketing strategy through to project management all of my services below can be mixed and matched to provide a bespoke approach for your business.
Marketing Strategy
Implementing marketing tactics without a clear strategy can often lead to a disjointed approach that doesn’t work, wasting time and money.
An effective strategy looks at the big picture and this is exactly what I can do for you. I can help you to set a clear vision for your marketing and deliver a marketing strategy that gives you clarity and direction, identifying the levers that you need to pull to achieve your objectives.
Depending on where you are in your journey, I can provide a top level strategic roadmap if you just need a little direction. Or I can provide a more in-depth strategy and delivery plan for a truly comprehensive approach.
Both options can be handed over to your team or if you need further support I can implement for you.
Strategic Roadmap
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1 - 2 hours information gathering session with key stakeholders from your business
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Objective setting
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Review or current activity with recommendations on what is working and where there could be opportunities
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Strategic roadmap outlining opportunities and focusses
Prices From £750
Nine Yard Strategy
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2-3 hour discovery workshop
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Review of current activity
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Key objective and goal setting
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Competitor Analysis
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Target Marketing and Ideal Customer Identification
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Top level positioning and messaging - this can be upgraded to a full Tone of Voice and Brand Messaging (full day) if required.
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Website audit
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Recommendations and tactical plan.
Prices From £1,750
Fractional Marketing
Do you know you require some consistent marketing support but it isn’t the right time to hire in-house just yet? Or do you have a fabulous marketing team but they are stretched and over capacity.
Outsourcing to an independent marketing consultant, like me, is the most cost-effective and efficient way of building marketing momentum and moving your business forwards. I am a trusted pair of hands to strategically guide your marketing and achieve your objectives.
I work with a trusted team of specialists (including designers, copywriters, SEO, Social Media and PPC experts, web designers and developers) to ensure you get everything you need, exactly when you need it.
Benefits of outsourcing your marketing
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Experience at a fraction of the cost - outsourcing costs significantly less than hiring an in-house senior marketing specialist.
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Flexibility - you can tailor the support required from two days per month up to what you need.
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Junior team member mentoring
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Time - business owners often have to try and fit it all in, win back time to focus on the rest of the business as you hand your marketing to an expert.
“Cat is a highly skilled marketing and brand expert. She built and implemented a new website for Barbour ABI and I have no doubt that this deployment would have got delayed or faced scope creep without Cat’s excellent project management & communication skills. Following on from the launch of our new site we worked on content-led, brand profile and lead generartion campaigns. Cat’s expertise and knowledge helped to drive the success that we saw.”
Rebecca Peddler, Marketing Director
"I’ve worked with Cat across multiple projects for over 10 years, and she has been an invaluable partner throughout. Strategic and insightful, she has a real talent for spotting opportunities that others might miss and for ensuring every piece of work is aligned to the bigger picture. Her attention to detail is second to none, and her work with Nine Yard Marketing reflects a rare mix of strategic thinking, commercial awareness, and thoroughness. Always a pleasure to work with and someone I would not hesitate to recommend."
Craig Fell, Business Owner
Testimonials
Brand Strategy
Your brand is more than just a logo. The best brands truly understand their audience and the pain points or desires they fix or fulfil. They communicate their values with ease, their tone or voice resonates and most of all they are consistent.
Your brand messaging is the foundation of all of your marketing, if you haven’t got it right then your campaigns won’t fly. I start all branding projects with an interactive workshop to really get under the skin of your brand and how you fulfil your audience's needs and communicate your USPs. From here we can develop your Tone of Voice and brand messaging so that it truly aligns and has impact. This is then brought to life through your visual branding which includes logos, colour palettes, graphics, typography and imagery style.
Once you have all of this it is important to document it within a brand guidelines document so that every stakeholder can follow for consistency.
Websites
Your website is your shop window, it is often the first port of call when potential customers are researching you and then the catalyst that creates a final action.
Is your website easily found? When a user lands on your website, do they find the answers to their questions? Are they impressed with what you say, how you say it and how you present your brand? Do they find themselves in a deadend? And how is the user experience when they visit? And, most importantly for you, does your website convert visitors to do the behaviour you are looking for such as leave their details or make an online purchase?
Building a new website can be a daunting task, do you need something bespoke or could you use a pre-existing template. I can help you to scope your website and then push through the whole project so it meets your expectations and more importantly converts.
Project Management
Need an extra pair of hands for your marketing project? Whether you're launching a new brand, rolling out a campaign, building a website, or streamlining your processes, I ensure everything runs smoothly, on time, on budget, and with real impact.
Every project is fully scoped upfront, so there are no surprises. But I also know that things can evolve along the way. That’s why I use Agile methodologies to keep everything flexible, focused, and on track.
Power Hours
Need a fresh perspective? Stuck on a marketing challenge? My Power Hour is a focused 1:1 video call where we tackle your most pressing marketing questions. Whether you need a sense-check, new ideas, or actionable advice, you’ll leave with clear next steps and follow-up notes.
You'll get practical, actionable advice and follow up notes with key takeaways.
Power Hour - £150.
Need more than an hour? Book three sessions for £400.